by Jason Fields | Jun 20, 2019 | Brand marketing, Content management, Insights, Smart speakers, Voice technology
The internet has enabled key communication channels: web, email, mobile, native apps, IoT devices and now, voice assistants and the underlying conversational UI. The invention and adoption of each of these channels and tools have similar stories, but no two channels...
by Jason Fields | May 10, 2019 | Brand marketing, Content management, Voice technology
TLDR – Bypass the URL, give your audience something to say to a voice assistant and start a conversation Companies are inundated with opportunities to market themselves. The audience is distributed across hundreds of channels, web properties, mediums, apps and...
by Jason Fields | May 8, 2019 | Brand marketing, Industry News, Insights
“Reference Resolution” was cited at Google I/O and it’s directly connected to owning your brand in voice & customer experience Scott Huffman (VP Engineering, Google Assistant) walked the Google I/O community through some new advancements with Google Assistant this...
by Jason Fields | May 2, 2019 | Brand marketing, Content management, Insights
Anyone who has worked more than a few days in a customer service role knows that when a customer trusts you, you are able to be forgiven more easily, ask customers to do things they normally wouldn’t and maintain a longer relationship with them. Without trust customer...
by Jason Fields | Apr 8, 2019 | Industry News, Voice technology, Voicify News
INSIGHTS Voicify News Voicify Events Articles Industry News Facts about Voice Assistants Statistics About Voice Last week at the Martech West conference Scott Brinker and the Martech team revealed the 2019 Marketing Technology super graphic. It is again called...
by Jason Fields | Mar 19, 2019 | Brand marketing, Insights, Smart speakers
The numbers for smart displays confirm what humans already knew: conversation isn’t just verbal. Often when people start learning about voice, they think voice is about devices speaking. Which is true but limited in view. Instead, voice is about the user’s voice. ...
