by Nick Laidlaw | Feb 11, 2020 | Content management, Insights, Voice technology
The landscape of support across voice assistants is changing monthly. Below is context against the leading voice assistants and how they are positioning themselves. Google Assistant Google Assistant’s support for audio experiences is consistent across modality. For...
by Jason Fields | Feb 4, 2020 | Brand marketing, Content management, Insights
A component of conversation that is a silent influencer (unless ignored entirely, ironically bringing it to the surface) is the context of where the conversation is being had. Most people speak more softly on planes or in trains. In movie theaters most people will...
by Jason Fields | Dec 1, 2019 | Content management, Events, Insights, Voicify News
Verndale and Voicify are collaborating to bring a strategy workshop to the Project Voice Conference Crafting Cross-Platform Voice Experiences The Project Voice Conference (formerly the Alexa Conference) in Chatanooga, TN will be from January 13 – 16, 2020. We...
by Jason Fields | Jun 20, 2019 | Brand marketing, Content management, Insights, Smart speakers, Voice technology
The internet has enabled key communication channels: web, email, mobile, native apps, IoT devices and now, voice assistants and the underlying conversational UI. The invention and adoption of each of these channels and tools have similar stories, but no two channels...
by Jason Fields | May 10, 2019 | Brand marketing, Content management, Voice technology
TLDR – Bypass the URL, give your audience something to say to a voice assistant and start a conversation Companies are inundated with opportunities to market themselves. The audience is distributed across hundreds of channels, web properties, mediums, apps and...
by Jason Fields | May 2, 2019 | Brand marketing, Content management, Insights
Anyone who has worked more than a few days in a customer service role knows that when a customer trusts you, you are able to be forgiven more easily, ask customers to do things they normally wouldn’t and maintain a longer relationship with them. Without trust customer...
