by Jason Fields | Feb 4, 2020 | Brand marketing, Content management, Insights
A component of conversation that is a silent influencer (unless ignored entirely, ironically bringing it to the surface) is the context of where the conversation is being had. Most people speak more softly on planes or in trains. In movie theaters most people will...
by Jason Fields | Oct 3, 2019 | Brand marketing, Insights, Voice technology
If you’ve been anywhere on social media or logged into an Amazon channel in the last week, you should be aware that Amazon had their fall unveiling of new devices. We at Voicify are perhaps a bit more interested in the new hardware than the average bear. I won’t spend...
by Jason Fields | Jun 20, 2019 | Brand marketing, Content management, Insights, Smart speakers, Voice technology
The internet has enabled key communication channels: web, email, mobile, native apps, IoT devices and now, voice assistants and the underlying conversational UI. The invention and adoption of each of these channels and tools have similar stories, but no two channels...
by Jason Fields | May 10, 2019 | Brand marketing, Content management, Voice technology
TLDR – Bypass the URL, give your audience something to say to a voice assistant and start a conversation Companies are inundated with opportunities to market themselves. The audience is distributed across hundreds of channels, web properties, mediums, apps and...
by Jason Fields | May 8, 2019 | Brand marketing, Industry News, Insights
“Reference Resolution” was cited at Google I/O and it’s directly connected to owning your brand in voice & customer experience Scott Huffman (VP Engineering, Google Assistant) walked the Google I/O community through some new advancements with Google Assistant this...
by Jason Fields | May 2, 2019 | Brand marketing, Content management, Insights
Anyone who has worked more than a few days in a customer service role knows that when a customer trusts you, you are able to be forgiven more easily, ask customers to do things they normally wouldn’t and maintain a longer relationship with them. Without trust customer...
