Understanding and Leveraging Google Action Links – an omnichannel approach

by Jason Fields | Apr 8, 2020 | Brand marketing, Content management, Insights

Interested in conversing about this? start this article as a conversation with Voicify on Google Assistant What it is Google Action Links is an exciting concept.  These links are URL’s that when clicked, direct the user to choose one of their Google Assistant...

Modality is the Secret Weapon for Voice and Conversation Channels, Here’s Why

by Jason Fields | Feb 4, 2020 | Brand marketing, Content management, Insights

A component of conversation that is a silent influencer (unless ignored entirely, ironically bringing it to the surface) is the context of where the conversation is being had. Most people speak more softly on planes or in trains.  In movie theaters most people will...

Why the new Alexa (really all) devices should challenge brand strategy

by Jason Fields | Oct 3, 2019 | Brand marketing, Insights, Voice technology

If you’ve been anywhere on social media or logged into an Amazon channel in the last week, you should be aware that Amazon had their fall unveiling of new devices. We at Voicify are perhaps a bit more interested in the new hardware than the average bear. I won’t spend...

There are 20.5 people per active website, there are 43,918 people per voice app. But that’s about to change. It’s time to get yours.

by Jason Fields | Jun 20, 2019 | Brand marketing, Content management, Insights, Smart speakers, Voice technology

The internet has enabled key communication channels: web, email, mobile, native apps, IoT devices and now, voice assistants and the underlying conversational UI. The invention and adoption of each of these channels and tools have similar stories, but no two channels...

Voice Landers™ are a simple way to engage customers through Voice Assistants

by Jason Fields | May 10, 2019 | Brand marketing, Content management, Voice technology

TLDR – Bypass the URL, give your audience something to say to a voice assistant and start a conversation Companies are inundated with opportunities to market themselves. The audience is distributed across hundreds of channels, web properties, mediums, apps and...

“Reference Resolution” was cited at Google I/O and it’s directly connected to owning your brand in voice & customer experience

by Jason Fields | May 8, 2019 | Brand marketing, Industry News, Insights

“Reference Resolution” was cited at Google I/O and it’s directly connected to owning your brand in voice & customer experience Scott Huffman (VP Engineering, Google Assistant) walked the Google I/O community through some new advancements with Google Assistant this...