There are 20.5 people per active website, there are 43,918 people per voice app. But that’s about to change. It’s time to get yours.

by Jason Fields | Jun 20, 2019 | Brand marketing, Content management, Insights, Smart speakers, Voice technology

There are 20.5 people per active website, there are 43,918 people per voice app. But that’s about to change. It’s time to get yours. The internet has enabled key communication channels: web, email, mobile, native apps, IoT devices and now, voice assistants and the...

Voice Landers™ are a simple way to engage customers through Voice Assistants

by Jason Fields | May 10, 2019 | Brand marketing, Content management, Voice technology

Voice Landers™ are a simple way to engage customers through Voice Assistants TLDR – Bypass the URL, give your audience something to say to a voice assistant and start a conversation Companies are inundated with opportunities to market themselves. The audience is...

“Reference Resolution” was cited at Google I/O and it’s directly connected to owning your brand in voice & customer experience

by Jason Fields | May 8, 2019 | Brand marketing, Industry News, Insights

“Reference Resolution” was cited at Google I/O and it’s directly connected to owning your brand in voice & customer experience Scott Huffman (VP Engineering, Google Assistant) walked the Google I/O community through some new advancements with Google Assistant this...

Your motivation to enter voice should be trust, but it will probably be fear

by Jason Fields | May 2, 2019 | Brand marketing, Content management, Insights

Your motivation to enter voice should be trust, but it will probably be fear Anyone who has worked more than a few days in a customer service role knows that when a customer trusts you, you are able to be forgiven more easily, ask customers to do things they normally...

2019 Martech ‘5000’ includes Voicify

by Jason Fields | Apr 8, 2019 | Industry News, Voice technology, Voicify News

INSIGHTS Voicify News Voicify Events Articles Industry News Facts about Voice Assistants Statistics About Voice   2019 Martech ‘5000’ includes Voicify Last week at the Martech West conference Scott Brinker and the Martech team revealed the 2019...

Smart Displays are keeping pace, here’s the social science and numbers behind why.

by Jason Fields | Mar 19, 2019 | Brand marketing, Insights, Smart speakers

Smart Displays are keeping pace, here’s the social science and numbers behind why. The numbers for smart displays confirm what humans already knew: conversation isn’t just verbal. Often when people start learning about voice, they think voice is about devices...