Travel & Hospitality, Conversational Marketing and Voice Assistants

No matter what service you provide in the travel and hospitality space one thing is for sure: customers in this space put a premium on service, ease of use and problem solving (or even better, problem avoidance).

Voicify is built to allow brands in the travel and hospitality space act quickly, in step with their customers who are always on the go.

From the chaotic moments when travelers leave their house and don’t have time to look something up on their phone to arriving at their final destination, and all the moments in between, Voicify allows brands to meet their customers in those moments with information, features and functions that will offer meaning & value.

Don’t let your competitors have a conversation with your customers because you aren’t there. With Voicify you can start it and own it now.

Over time, smart speakers will be less about the device and more about the technology that allows consumers to talk to any device. Travel providers — like most consumer-facing companies — need to start thinking about crafting content that reflects that reality.

Harvard Business Review

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Half of all Travelers used Voice to search for some part of their trip in 2018

That is a 3% increase from last year’s survey (47%)
In China and Turkey, over 70% of travelers use voice search.
In India, 69% of survey respondents say they have used voice to search while researching a trip

Travelport 2018 Global Digital Traveler Research

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication.”

— William Orton, President of Western Union

Understanding what is possible seems to be in many ways a byproduct of perspective, doesn’t it? Today we are all technology experts.

We don’t need to wait years to see that voice technology is going to win. It’s available now and the adoption rates are overwhelming. Travelers are most often savvy technologists with a predilection for adopting the newest time saving function. And very few other things save them time like asking someone for what they need and getting a response. Virtual Assistants are turning your industry into a 24/7 conversation.

If Booking.com invents a new voice assistant and will pay three billion to be referenced, it’s the same battle as today but on a different channel.

Fabrice Otaño

Chief Data Officer, AccorHotels group

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Conversational Marketing Use Cases for Travel & Hospitality

The following use cases can be applied to voice assistants and chatbots alike, and can be used to activate conversational marketing for your brand quickly using Voicify.