The Conversation Experience Maturity Model offers guidance on how to think through opportunities

Because it’s hard to know where to go, when you don’t know where to start.

We're excited to get this tool into your hands!

The Conversational Marketing Maturity Model is:

  • 5 pages of content in PDF format (overview model shown below)
  • Stages of growth and how to identify sophistication
  • Where to begin executing categorically
  • KPI’s for consideration as the business becomes more familiar with the channel
  • Involving the business beyond customer experience and allowing voice to build operational value
  • How to think through the progression of complexity and integrations