by Jason Fields | Oct 3, 2019 | Brand marketing, Insights, Voice technology
Why the new Alexa (really all) devices should challenge brand strategy If you’ve been anywhere on social media or logged into an Amazon channel in the last week, you should be aware that Amazon had their fall unveiling of new devices. We at Voicify are perhaps a bit...
by Jason Fields | Jun 20, 2019 | Brand marketing, Content management, Insights, Smart speakers, Voice technology
There are 20.5 people per active website, there are 43,918 people per voice app. But that’s about to change. It’s time to get yours. The internet has enabled key communication channels: web, email, mobile, native apps, IoT devices and now, voice assistants and the...
by Jason Fields | May 10, 2019 | Brand marketing, Content management, Voice technology
Voice Landers™ are a simple way to engage customers through Voice Assistants TLDR – Bypass the URL, give your audience something to say to a voice assistant and start a conversation Companies are inundated with opportunities to market themselves. The audience is...
by Jason Fields | May 8, 2019 | Brand marketing, Industry News, Insights
“Reference Resolution” was cited at Google I/O and it’s directly connected to owning your brand in voice & customer experience Scott Huffman (VP Engineering, Google Assistant) walked the Google I/O community through some new advancements with Google Assistant this...
by Jason Fields | May 2, 2019 | Brand marketing, Content management, Insights
Your motivation to enter voice should be trust, but it will probably be fear Anyone who has worked more than a few days in a customer service role knows that when a customer trusts you, you are able to be forgiven more easily, ask customers to do things they normally...
by Jason Fields | Mar 19, 2019 | Brand marketing, Insights, Smart speakers
Smart Displays are keeping pace, here’s the social science and numbers behind why. The numbers for smart displays confirm what humans already knew: conversation isn’t just verbal. Often when people start learning about voice, they think voice is about devices...
