Calgary, Alberta, Canada




Critical Mass is an imporant agency in digital, leading innovation and modernizing their clients offerings along the way.  We are proud to have them in our partner network.

Robert Naughton

Chief Revenue Officer, Voicify

Critical Mass

Critical Mass is a digital experience agency with a relentless focus on the customer.

Founded in Calgary in 1996, the agency has steadily expanded into a group of over 950 people working in 12 offices across North America, Europe, Asia, Latin America, and South America. For over two decades, Critical Mass has used design thinking, emerging technology, and customer empathy to drive engagement, loyalty, and business results for clients. Their expertise spans Strategy Consulting, Experience Design, Marketing Communications, Implementation, and Marketing Science. Critical Mass is a part of the DAS Group of Companies.

Services offer include:

  • Strategy & Planning
  • Experience Design
  • Marketing Communications
  • Technology & Implementation
  • Marketing Science

To learn more about the Critical Mass POV, download: The Marketers Guide to Voice and AI Interaction

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