Manufacturing & B2B, Conversational Marketing and Voice Assistants

Why Look It Up, When You Can Ask For It

Though most popular technologies are adopted by consumer facing brands, voice is quickly pushing into B2B customer relationships and manufacturing specifically.

The ability for humans to parse information aurally has business people desiring verbal feedback on common and repetitive business data they are responsible for tracking and acting on.  The use of smart speakers and smart displays is also being integrated into office software to create management efficiency in the office and production facilities.

Through integrations into existing applications, the Voicify Conversation Experience Platform™ can enable manufacturing companies to maintain real-time order status with their customers.  This eliminates the need for customers to constantly log-in to get real-time information.

How Uri Minkoff uses Alexa in the office environment to get quick answers:

User: ‘Ask 42 what was the top selling style online in the last 12 months.
Device: ‘Your best selling item online for last year was the Mini Mac Crossbody, which is up 12% compared to the previous year’. 

Uri Minkoff

Rebecca Minkoff

 Leverage Voice to Exhibit Your Transparency

Brands can easily stay ahead of the curve by maintaining real-time information on macro-economic trends that may impact their industry.  Their customers depend on this data to make informed decisions.  Voicify’s content management system allows the manufacturing industry to share relevant content across all smart speaker devices without having to hire multiple development teams to maintain content.

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Modern Customers Want the Story Behind the Experience

Additionally, end consumers today are more interested in knowing about where and how the products are coming from, then any other time in history.  The combination of consumer interest with widespread device activation strongly infers that manufacturers will further deepen their relationship with end consumers in years to come.

The Voicify Conversation Experience Platform™ is able to support foundational business information that is appropriate for public consumption as well as proprietary or customer information that needs to be held behind a custom app, integration or account linking.

Manufacturing companies can now be on the edge of communication technology with their customers and suppliers simply by plugging the data those audiences want into the Voicify Content Management System and delivering it.

 

By 2020, one-fifth of white-collar employees will utilize a digital assistant. Within five years, the firm predicts that most employees will use one. As the capabilities of these offerings improve, they will fundamentally change the way that we work.

Gartner

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A Brief Overview?

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By 2020, 30% of all search queries will be conducted without a screen

Gartner

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