Hey Google & Alexa, Ask Merrell to Find a Trail Near Me
Merrell extends brand promise by allowing users to ‘Find a Trail Near Me’ just by asking their voice assistant
Merrell, a brand within the Wolverine Worldwide shoe company has launched their inaugural voice app to Amazon Alexa and Google Assistant. They leveraged the enterprise conversational platform, Voicify. In their own words hear how Wolverine and Merrell are embracing voice apps and conversational channels to talk with their customers and non-customers alike.
This 15 min presentation was originally broadcast as part of Voice Summit 2020.