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Best Friends Animal Society

“Pet Resources” was made for everyone, not only parents of rescue animals.

Choosing only one Assistant wasn’t an option.  Learn how Voicify enabled the strategy. 

Supporting the success of pet ownership is critical to meeting the goal of no shelter killing

Best Friends Animal Society knows that pet parents use different tools.  People learn, retain and engage in different ways.  With the rise of voice assistants BFAS realized they could take the conversations the communities were having everyday, could be brought to everyone, when they wanted or needed them.

Learn more about:

  • The endpoint decision
  • Team make up and content management
  • Key Learnings
  • How to invent and revise
  • Activating the channel
  • What’s coming next



It’s all in the spirit of starting a conversation.  A little info goes a long way!