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Jack Morton Launches Global Innovation Practice: Genuine X, Names Voicify as Partner

Dec 11, 2018

BOSTON, Dec. 11, 2018 /PRNewswire/ — Global brand experience agency, Jack Morton, today announces the launch of Genuine X, the agency’s innovation practice, The initiative is designed to support clients’ business needs at a time of increasingly rapid change, often driven by technology. Genuine X will fuel innovation and creativity, pushing the boundaries of brand experience to help clients meet evolving consumer expectations and maintain competitive advantage. 

Supported by labs in London and Boston (and more to be rolled out in the new year, the first of which will be in Dubai), Genuine X operates at the intersection between content, emerging technology and data, creating innovative solutions to brand challenges through new experiences, products and services.  The practice blends specialist expertise from both Jack Morton and its technology agency Genuine, leveraging a global talent pool to support client needs. 

Colleen Cosgrove, Director, Head of Global Events, Reebok said:  “Jack Morton’s team has a way of working which opens new technological possibilities for us, while keeping our challenges and our audiences’ needs and interests truly front and center of the experiences we create together.  I’m excited about this innovative initiative and the opportunities it can open for us.” 

Damian Ferrar is appointed as global head of Genuine X.  Executive creative director for Jack Morton, London since January 2017, in his new role Damian leads a global team of strategic, creative and technology experts with UX, creative technology, data analysis, film making, game design and coding skills.  Key members of the team include Creative Technology Director, Sebastien Jouhans; Director of Experiential Technology, Rob Brecher, Director of Strategy, Jillian Curran and creative Director, Martyn Gooding. Previously Sebastien was technology lead at R/GA, Rob developed the experiential technology offering at Genuine, Jillian worked in insights and innovation for MTV and Martyn was creative director at Gravity Thinking.

The agency also announces today three partnerships which will further enable innovative global agency-partner-client teams to invent together.  Genuine X is partnering with instant emotion analysis service, EMRAYS; voice experience platform, Voicify and the UK government’s immersive technology agency, Immerse UK.  EMRAYS is the first instant emotion analysis service, that instantly reads and feels emotions the same way humans do. The partnership between Genuine X and EMRAYS is focused on exploring the emotional impact of live brand experiences by predicting human reactions to different designs and concepts through AI simulation.  With Voicify, the agency is working to harness the ever-growing power of voice search for the next generation of immersive brand experiences.  And the agency’s partnership with Immerse UK means Genuine X will be working closely with academic institutions and tech start-ups to tackle industry problems and develop products and services which will help shape the future of brand experience.

Damian Ferrar, Innovation Director, Global Head of Genuine X, Jack Morton commented: “Technology is creating amazing new opportunities for brand experience. Genuine X is a new way of thinking, and a new way of working, which will allow us to harness the most relevant emerging technologies to help our clients win in an ever more disruptive marketplace.”

About Jack Morton 
Jack Morton is an award-winning global brand experience agency. We’re driven by the fact that the world’s most successful brands deliver proof on their brand promise at every touchpoint. It’s what inspires our team each day to help clients “Do something extraordinary.” For almost 80 years, we’ve strengthened the relationships between brands and the people who matter most to them, through events and experiential, integrated campaigns, digital and content, sponsorship marketing and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com.

About Genuine
Genuine is a full-service digital agency that brings experience design to brand development.  We make brands agile, relevant and easy to love.  Through our collaborative “Invent Together” process, we help our clients successfully navigate the digital future and create break-out, award-winning work. 

EMRAYS B.V.is a technology business, based in the Netherlands, which has created the very first instant emotion analysis service, that reads and feels emotions the same way humans do.   More information is available at www.emrays.com.

About Immerse UK
Immerse UK connects people to accelerate innovation in immersive technologies and support the UK in becoming a global leader in this emerging sector. This includes high-end visualisation, virtual, augmented and mixed reality, haptics and other sensory interfaces with data. It is supported by Innovate UK and managed by the Knowledge Transfer Network (KTN) as a Special Interest Group (SIG). www.immerseuk.org.

About Voicify
Voicify is the market leader in voice experience management software that combines voice optimized content management, cross-platform deployment, and voice-specific customer insights. 

The Voicify Voice Experience Platform™ enables marketers to connect with their customers by creating highly engaging and personalized voice experiences that are automatically deployed to a broad array of voice platforms such as voice assistants (Amazon Alexa, Google Assistant and Microsoft Cortana), chatbots and other services.  The platform enables non-technical users to deploy feature-rich voice applications quickly and efficiently while offering the flexibility of unlimited customization.

Once brands have built and deployed a voice application on the Voicify Platform, brand authors can administer voice content within the Voicify Voice Content Management System™.  The Voice Content Management System™ offers an intuitive interface that allows non-technical personnel to create, modify, and remove content for a voice application.  This allows brands to create and maintain voice experiences that are more dynamic and engaging. 

To learn more about Voicify or to schedule a demo of the Company’s Voice Experience Platform™ please visit www.voicify.com.

SOURCE Jack Morton

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