Wolverine and Voicify co-presenting on bringing a multi-brand company onto Voice at Project Voice 2020
We return to the conference as a gold sponsor and facilitator of a strategy and planning workshop preparing brands to create their own strategies and identify starting points as it pertains to voice and conevrsational endpoints.
Wolverine and Voicify will present about challenges and opportunities in bringing several concepts to market at once and across multiple endpoints. Early movers are not faint of heart, come see how the two companies maintained momentum and the significant deployment.
Session Description
Wolverine Worldwide has a portfolio of over ten shoe brands. Activating a new channel is carefully considered and planned. Yet over planning can create latency and missed opportunity as a first mover and CX differentiator. Hear about the process of activating not one, but three voice endpoints. From the kernel of an idea to overcoming technical and management challenges identified through business planning.
Details
- January 14, 2020
- 1.30-2.00PM
- Room TBD
- January 15, 2020
- 3.20-3.50PM
- Room TBD
70.6% of Americans who used a voice-enabled speaker at least once a month in 2017 used an Amazon Echo, 23.8% used a Google Home.