The market needs a voice experience platform, enter Voicify

Adopting new technology is often a difficult business decision for brands to arrive on.  Companies look at the behemoth of marketing technology platforms in the world (currently above 5,000 according to ChiefMarTech) and there is no real or meaningful way to implement even one in every category.

And truth be told, many brands don’t need to implement every category of technology out there.  But one thing is for certain, as it pertains to customers, if they are using it, brands need to be using it too.

Enter the ever expanding space of voice.  Tractica estimates that by 2021 10% of the worlds population will be using a voice assistant.  That’s 1.8 billion people.  Yes billion, with a B.  Like web, social and apps before it, voice is commanding the attention of businesses, B2B and B2C alike.

The acceleration of technology adoption by customers of all kinds isn’t slowing down.  And like the early days of the channels ahead of voice, this medium is quite literally the message.  Humans respond to verbal more quickly than visual stimuli (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4456887/) and so, our desire to have verbal language be part of our everyday will increase rapidly as the technology advances as well.

The challenge won’t be with the customer adoption, the challenge will be in brand delivery.  Voice assistants are most commonly being used with voice search.  Amazon, Google and Apple are all leveraging their ability with natural language processing to take our commands, or queries and return results that mirror the same kind of results that one might expect with from a visual search result.

Ok.  Let’s let them do that.

In the meantime, these platforms are allowing us make our own applications, leveraging their technology to deliver a richer and more pointed experience in the dead center of a venn diagram between what brings value to the customer and what brings value to the business.

Let’s focus on that.

The challenge: up until now the manner in which we create  these voice apps is tedious.  Not only is it a new technology with several platforms to deliver our application to, but it is a new way for owners/authors to think through the interface.  Which means coding a new application, being wrong (cause as humans, we often are) listening and revising it, is even more tedious.

This is the problem we set to solve with Voicify.  The voice experience devices need a shared management & delivery platform, something that allows owners of voice apps to respond quickly and thoughtfully to customer feedback and application data.  Brands need a way to be wrong quickly, and be right (or at least better) immediately following.

Voicify brings this speed, data, insight and revision process to the fingertips of the brand and their agency with less friction and build time than the market has ever seen before.

You want to learn more? Let us know.