Convince & Convert

Success with content isn’t getting any easier.
76% of companies say they’ll create more content this year than in any prior year. That’s a lot of competition for attention.

How do you make your content actually stand out and succeed? By being truly, massively relevant.

We will help you. We’ll work together to determine what your customers really want, where you’re exceeding those expectations, and where you may be falling short. We’ll evaluate your content marketing versus your key competitors and determine where you can create content that informs and delights your customers and prospects. We’ll also work to make sure you’re measuring content effectiveness optimally, whether you’re doing so from a B2C or B2B perspective.

As Seth Godin famously said, “Content Marketing is the only marketing left.”

We work with the world’s leading brands and organizations to help them gain more customers with content marketing that moves the needle.

Convince & Convert is not an agency. We’re a strategy and operations consultancy. If you’re just starting a new initiative, we will show you the way. If you’re wrestling with internal debates about resources, oversight and governance, we will provide the clarity you seek.

We use our decades of experience, proprietary audience insights, competitive analysis, advanced metrics system, to provide strategic plans and Operations Guides that take your content marketing program from good to untouchable.

Our clients include SAP, Arizona State University, Oracle, Kindred Health, Chiquita, Cisco, Hilton, and more.

These organizations trust us because we provide sound recommendations in a straightforward, hype-free fashion. Nearly all of our clients already have in-house teams and/or agencies. But because we don’t provide tactical implementation services, we don’t compete with their current vendors, or their own team: we make them better.