A Stoic Voice Alone, a Conversation Does Not Make
Multimodality is the way we properly contextualize and support our conversations
It’s the same with voice assistants (with a little more thought involved)
This framework cuts through the noise
Voice Assistants are Bringing New Opportunity with Modalities
Past channels are straight forward with the kind of content they can handle. Voice Assistants and Chatbots are able to handle all that content and more, turn by conversational turn. The demand on brand and content strategists can appear daunting. And while Voicify optimizes content modality in real time, ensuring the right content is available remains on the brand.
This PDF presents a framework to empower teams to work through existing and identify new content needed across the conversation; contextually, relevantly, efficiently.
In this document you will find:
- Explanation of intention
- Simplification of modality
- Modality matrix (intention x output)
- Device Matrix (modality x device x assistant)
- Examples of modality assignment
- Updated Conversational Maturity Model
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And now a word from our sponsor…
Cross-Platform Content Management
Marketing-Friendly Content Editor
Voicify has taken the complexity of development out of conversational technology. Voicify has ensured the way in which content is managed is friendly to those who need to manage it. Familiar user interfaces in a web browser are at the center of the platform.
Respecting the format of the content itself
Having a conversation isn’t just about hearing and Voicify accommodates all the content types a brand might want to be part of a conversation. As devices continue to be invented and embedded with conversational UI, Voicify is set to scale with them. Ensuring the consistency of the conversation in an ever-growing multimodal world.
Voicify supports text to voice, text display, sonic branding, audio files, video files, images, icons, and device-specific nuance. So you can pay attention to every segment of your audience.
“But we don’t know what device they will use?”
Voicify optimizes multimodal, so not only is it the right content, it’s contextualized for the device they are using.
Whether the content is stored in Voicify itself or in a different system of record, Voicify listens for contextual cues from the user to optimize the response for the device itself. Because video in a moving car is always a bad idea.
Conversation is another point in the customer journey, so we track it.
Spend your time arriving at insights, not managing spreadsheets.
Knowing how the voice app is performing is important to understand adoption. Even with nascent technologies these kinds of metrics are important as a baseline for future knowledge and growth trends.
Seeing usage by content is certaintly helpful, but Virtual Assistants and Chatbots carry with them a brand affinity just like browsers and mobile operating systems. Knowing where the usage lies can help brands determine where further customization and extension is warranted.
What Was Missed
Your Customers are speaking to you. Not metaphorically. We capture the missed intents. The things your audience wants to talk to you about, that you haven’t managed to yet. This data can directly affect the conversational product roadmap and ensure you meet your customers where they are.
Bring Voicify Analytics Into Your Own Tools
The importance of analytics runs across all systems. Perhaps you have a basic dashboard where everything is aggregated. Or maybe you have a complex attribution model that needs Voicify data pumped in. In any case, access to your data is simple through our open API and can be exported or delivered in real time – depending on your business needs.
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Voicify Conversation Experience Platform™