According to statistics, a person touches their cell phone more than 2,600 times daily in 24 hours. This is calling and texting, playing games, and browsing social networks. Smartphones have become a part of modern man’s life. That is why SMS marketing has become so widespread in gambling advertising.
Why in marketing the primary stake is made on SMS
To create quality advertising for television or social networks will need to spend a huge budget, which can reach millions of dollars. You also need to involve several hundred specialists, actors and advertisers. If you create a quality SMS-advertising, it is enough a few performers. It will be necessary to create an enticing advertising text, form a numbers database and make the mailing. It will not be as effective as television advertising, but you can spend thousands of times less.
Message personalization
When forming a database of contacts, you need to sort. Those customers are selected who are most receptive to this advertising format, who will be interested in the advertising offer, etc. You should not make the same mailing to all your customers. It is best to spend a little time and do everything qualitatively. Also, casinos actively advertise their gaming portfolios. To attract customers, sites and applications for gambling fill the game sections with entertainment from top providers worldwide. Games from the United States, Israel or Europe can enthrall for long hours. And the availability of such games is often announced in SMS messages.
It is essential to bet not on the number of messages sent but on their quality. In this case, an SMS campaign will quickly pay off.
Instant sending of messages
There is no need to wait for advertising to be launched on TV or social networks. SMS messages are received instantly, essential if you need to inform about an upcoming match. Such an advertising campaign can be developed in just a few hours and sent out. In a rapidly changing market, this approach is of great importance.
SMS marketing is used not only by betting companies and online casinos; such advertising brings its fruits in any business. The whole difficulty lies in the correct composition of the advertising text. Currently, there are many different methods that marketers use to achieve their goals.
Material created with the support of www.plinkogames.
