Why Your Company Should Have a Voice App

Voice assistants, digital assistants, and artificial assistants like Alexa and Siri have completed changed the way we interact with smartphones and smart devices. What even makes these voice assistants more convenient is their ability to be integrated with third-party voice apps to better serve their users. Any company with a mobile application that provides a mobile option for their services (i.e. being able to order groceries and everyday items for instance) should integrate a voice app with a voice assistant and Voicify can help. 

Difference Between a Voice Assistant and a Voice App

A voice assistant is an artificial intelligence technology that is built into a smart device that can understand verbal commands and execute tasks. One of the first examples of this technology is Apple’s Siri, which was created for their smartphones, devices, and computer; users can ask Siri to perform simple tasks such as texting a friend or setting a timer.

Although most voice assistants are built uniquely for specific brands and devices (e.g. Siri for Apple devices, Alexa for Amazon devices, etc.), third-party companies and software developers can integrate their own voice app with AI technology. Voice Applications are specifically designed to perform specialized tasks that are not natively developed within a smart device. For example, users can download Domino’s voice app and order a pizza or ask Siri to check their Venmo balance.

These speech recognition algorithms come in various forms. Some work like a Frequently Asked Questions web page, quickly resolving easy queries and handing human workers difficult interactions. These are known as “rules-based bots,” which rarely have much personality. Others can hold conversations, even learning from previous interactions. These “bots” offer personalized experiences for customers. While most people expect some form of automated help, folks rarely mind dealing with a simpler bot if it gets the job done.

Benefits of Implementing Voice App in 2021

Companies began creating mobile applications to better support their customers on smartphones. At the time, website developers were able to create responsive websites for a variety of screen sizes but the user experience was not as intuitive as using a desktop computer. By developing a mobile app for their customers, a company was able to provide the same services as their website but in a mobile-friendly option. Voice technology and assistants had the same effect on smartphones and devices. Instead of going through several swipes and clicks with a finger, most users can ask their voice assistant to complete a task on their behalf.

Integrating a voice app with a smart device gives the user another method of engaging with a company’s brand, product, and services. It may also give a product a unique advantage over a competitor. For example, all residential smart bulbs and lights offer the same functionality: control your lighting from your smartphone or device. With voice apps, the user no longer needs to go through several steps to reach their lighting controls; all they need to do is give a voice command, which significantly increases the convenience for using a specific product.

Examples of Alexa Skills and Alexa Routines Fueling the Future

One of the world’s favorite and most relied-upon voice assistants is Amazon’s Alexa. Her portfolio is always expanding, but some applications stand out as game-changers.

“Alexa, call an Uber.” While requiring more effort to actually get from point A to point B, this command’s brevity is a glimpse into a time where purchases and appointments are words away.

That simplicity can make business more efficient and timely. Here’s an example: a manufacturing company is running low on a key component. Perhaps someone notices and makes a mental note to remind her boss. But she gets distracted. Unfortunately, the item is used up before workers can replace it. With a competent voice app, the worker could order supplies over her phone or the smart speaker on the shelf. These minor changes can save serious time and money in the long run.

“How do I make a Manhattan?” The Alexa Skill “Mr. Bartender” is certainly a more classic example of the power of a chatbot, but the flow of useful information will remain a central appeal for users for years to come. Consider running a business in which many customers flood email inboxes and call centers for directions to set up, use, or fix a product. That time would be better spent on chatbot development. The investment will pay dividends as more people grow dependent on smart bots.

Insurance stands out as ripe for informative assistance. An agent would spend far less time searching for documents and forms if they could pose the query in a few sentences. “When did Mr. Jones last repair his vehicle?”

“Alexa, start my car” might be the most futuristic use possible. Alexa skills from Tesla, Hyundai, and other automakers turn a voice into a key. A litany of new appliances, vehicles, gadgets, and furniture come with digital brains. Using AI assisted apps to control other devices is also the most popular use for the technology in 2020.

Hooking a voice assistant to another internet-connected device makes the user experiences silky smooth. For media apps and streaming services, the up, down, left, and right arrows of a remote control make for clunky navigation. But with voice assist, viewers can quickly find the film or episode of their choice within seconds. Changing the volume, fast-forwarding, and rewinding can also be made easy.

How to Create a Voice Assistant App from Scratch

The first thing to keep in mind when crafting a voice app is intent. Having a clear understanding of how users will interact with the software will save major headaches later on. Learn the strengths and limitations of the different kinds of bots and plan accordingly.

  • Gather solid data on which tasks your target audience wastes too much time on and/or what tasks do your customers perform manually that can be done vocally.
  • Speak with experts to understand how certain things might be automated while learning the limitations of today’s technology.
  • Partner with a great app programming interface (API) like Voicify. We provide a simple to use platform for building AI models. An API is the only feasible option for an organization looking to implement high-end tech features without building the infrastructure from square one.
  • Finally, integrate the app with Alexa, Siri, Google, or Cortana. Having a virtual assistant is great, but most customers prefer a simple interface that connects with the software they already use. Voicify makes this easy.

Voice Apps: Looking Ahead

Voice assistants are making lots of noise. Over thirty percent of internet searches today are screenless. These versatile tools can vastly improve user experience. In the future, they won’t only streamline many interactions but also serve as personalities for corporations. Sometime soon, users will interact more with digital nodes than human beings. Expect big savings in customer service budgets and other points of contact.

For a tailor-fit, made-for-business solution, use Voicify. Our platform outfits organizations of every size with AI systems ready for deployment.

voice apps smart speaker

58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just over 25% monthly reported use in September 2018.


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