There will be an estimated 21.4 million smart speakers in the US by 2020.

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The voice space is evolving rapidly and we know it's hard to keep up.  If you have 30 seconds, this primer will do you some good.

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The ROI on Voice

Adoption of new technology is predictable (spike, dip, leveling out) and yet frustrating for many brands who are risk adverse.  The facts are clear with voice, it is here to stay and those who execute gain considerable advantage with their customers and against their competitors.

As with most new technologies, commerce isn’t the main focus for most brands (though it will come).  Though sales would be the simplest ROI for any brand, teams must work through how voice can support and is desired by their customers. It’s not complicated, it’s just work.

Voicify reduces the challenge for brands to enter the voice space by maintaining the paradigm of content management marketers have known for years.  By abstracting the technology of creating, deploying and managing a voice app across all major voice assistant platforms, Voicify creates a quick to market solution that allows brands to experiment, evolve and delight their customers within the voice space.

 

 

Risks in Absence

  • Non-performance in Voice SEO
  • Surrender brand experience to virtual assistants
  • Cede content expertise to competitors
  • Disjointed customer experience
  • When called on by customers, there will be no answer
  • Missed opportunities to surprise and delight customers

 

Gains of Participation

  • Longevity of content being indexed by virtual assistants
  • Presence and availability of experience across 1billion devices
  • Early learnings and leapfrogging maturity of competitors
  • Direct voice of customer feedback and capturing ‘missed interactions’

 

Likely direct ROI Metrics

(in a larger ROI equation)
  • Decrease in call center/support costs
  • % of customer journey supported by voice interactions
  • Voice initiated cross-channel communications
  • Skill/Action enablement
  • Depth of engagement

Want to learn more about creating voice experiences and how Voicify helps?

50% of all searches will be voice searches by 2020

comScore

Need support? Want to give feedback? Learn about the path we are blazing? Whatever it is, we’re here to help.

 

Enables brands and marketers to easily create and maintain their voice experience and voice engagement using Voicify's Voice Content Management SystemTM.

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