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Searching by voice is changing SEO and SERP strategies significantly.  Read our white paper, co-written with our agency partner Verndale, on 'Voice Search and the Evolution of the Modern SERP.'

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Statistics about Voice

We know there are statistics all over the web. We wanted to bring some of the most relevant to you in an easy to view manner.  This list is updated often with additions and revisions based on new findings the world over.  We hope you find them useful.



About 30% of all searches will be done without a screen by 2020Gartner
13% of all households in the United States owned a smart speaker in 2017OC&C Strategy Consultants
There will be an estimated 21.4 million smart speakers in the US by 2020Activate
The voice recognition market will be a $601 million industry by 2019Technavio
One-in-six Americans (16%) own a voice activated smart-speakerEdison Research and NPR
As of January 2018, there were an estimated one billion voice searches per monthAlpine.AI
52% of people keep their voice-activated speakers in their living rooms, per Google. 25% keep them in their bedrooms, while 22% keep them in their kitchensGoogle
35.6 million Americans used a voice-activated assistant device at least once a month in 2017, per eMarketer—a year-over-year increase of 128.9 percent.eMarketer
1 in 4 shoppers used voice assistants in their holiday shopping during the 2017 seasonCTA
72% of people who own voice-activated speakers say that their devices are used as part of their daily routines,Google
Mobile voice-related searches are 3X more likely to be local-based than text-related searches,Search Engine Watch
65 percent of people who own an Amazon Echo or Google Home can’t imagine to going back to the days before they had a smart speakerGeoMarketing
41% of people who own a voice-activated speaker say it feels like talking to a friend or another personGoogle
35.8% of millennials use voice-enabled digital assistants at least once a month, per eMarketer; this compared to just 10.1% of baby boomers.eMarketer
The number of millennials who use voice-enabled digital assistants will climb to 39.3% in 2019eMarketer
2 in 5 adults use voice search once daily,Location World
About 1 in 5 adults use mobile voice search at least once monthlyGlobal Web Index
25% of individuals ages 16-24 use voice search on mobileGlobal Web Index
Individuals ages 26-35 represent the highest percentage of smart home device ownersWalker Sands
70.6% of Americans who used a voice-enabled speaker at least once a month in 2017 used an Amazon Echo, per eMarketer. 23.8% used a Google Home.eMarketer
Consumers interviewed for the Drift-Report named the following benefits: 24-hour service (64%), direct responses (55%), answers to simple questions (55%).The 2018 State of Chatbot Reports by Drift
24% of consumers today, and a projected 40% of consumers in 2021 will use a voice assistant instead of a mobile app or a websote (company website or apps, Amazon)CapGemini
81% Users of voice assistants who have used them via smartphonesCapGemini
82% of users are seeking information from their voice assistants – news, weather, recipes, appointments, relationship advice, offersCapGemini
35% of Users have bought products such as groceries and clothes via voice assistantsCapGemini
56% of Users  are interested in ordering meals from restaurants using voice assistantsCapGemini
46% of users are interested in buying clothing using voice assistantsCapGemini
41% of users are interested in buying home furninshings and household careCapGemini
44% of users are interested in using voice assistants for making banking transactionsCapGemini
By 2021 the share of users’ spending via a voice assistant is expected to grow 6X in share amongst all channelsCapGemini
The top three compelling features in the use of voice assistants are, Fast and accurate replies (82%), Understanding diction & accent (81%, and relevancy of recommendations (75%).CapGemini
The living room (69%) and kitchen (61%) are the top preferred locations for interaction of voice assistants.CapGemini
26% today and38 % in 3 years expect to replace the human interaction of customer support and call centers  with a voice assistantCapGemini
24% today and 35% in 3 years expect to replace the human interaction a sales person in a store  with a voice assistantCapGemini
20% today and 29% in 3 years expect to replace the human interaction of banking relationship managers  with a voice assistantCapGemini
18% today and 28% in 3 years expect to replace the human interaction of a check out counter  with a voice assistantCapGemini
19% today and 27% in 3 years expect to replace the human interaction of tele-banking and tele-callers with a voice assistantCapGemini
87% of users are satsified with their payment /send money experience with a voice  assistantCapGemini
87% of users are satsified with their ordering a meal  experience with a voice  assistantCapGemini
86% of users are satsified with their buying  products experience with a voice  assistantCapGemini
83% of users are satsified with their booking an Uber or cab  experience with a voice  assistantCapGemini
41% of Consumers  would prefer a voice assistant over a website or an app because it helps them automate their routine shopping tasksCapGemini
49% of Consumers  would prefer voice assistants over human interactions in shops/call centers because it is fasterCapGemini
25 point NPS® advantage among voice assistant users for a brand in US that provides a voice assistant experience to consumers versus a brand that doesn’tCapGemini
49% Consumers  would like to check delivery status of their orders using voice assistants – the most across all other touch points with brands and retailers CapGemini
89% of people with voice assistants talk to them everyday, and 33% talk to them more than 5 times a day.Invoca

30% of all search will be done without a screen by 2020


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