Empower & Extend Marketing Campaigns With Voicify
Marketing campaigns are about driving action & starting a conversation. Trigger awareness in one channel and continue the conversation – literally.
Let your audience engage whenever, wherever, with whichever assistant they want.
Voicify was built for this.
Marketers have been targeting ‘the right content to the right person at the right time’
Voicify just made it happen: Voice Landers™
Think deep linking, but with a question, in the audiences voice.
It’s not fantasy. It’s here
No need for audiences to remember URL’s or domains. Instead they can simply ask you a question. As part of a marketing campaign show them how to start the conversation, likely with a device they are holding, and shift the campaign from display and awareness to conversation and meaning.
“What if they don’t start the conversation exactly the way we prompted them to?”
That’s ok. Voicify’s proprietary search and match algorithms takes the langauge of the speaker and offers the right response back.
“But we don’t know what device they will use?”
Voicify delivers multimodal, so not only is it the right content, it’s contextualized for the device they are using.
Whether the content is stored in Voicify itself or in a different system of record, Voicify listens for contextual cues from the user to optimize the response for the device itself. Because video in a moving car is always a bad idea.
“But our IT department is backlogged, there is no way they can keep up with this.”
This is exactly what Voicify was built for: the marketer. Voicify puts the conversational experience in the hands of those who own it. Period.
“But we don’t know what assistant the audience prefers.”
Voicify does for voice assistants what web CMS does for browsers. Handles it.
Is it time to talk?
Conversation is another point in the customer journey, so we track it.
Spend your time arriving at insights, not managing spreadsheets.
Knowing how the voice app is performing is important to understand adoption. Even with nascent technologies these kinds of metrics are important as a baseline for future knowledge and growth trends.
Seeing usage by content is certaintly helpful, but Virtual Assistants and Chatbots carry with them a brand affinity just like browsers and mobile operating systems. Knowing where the usage lies can help brands determine where further customization and extension is warranted.
What Was Missed
Your Customers are speaking to you. Not metaphorically. We capture the missed intents. The things your audience wants to talk to you about, that you haven’t managed to yet. This data can directly affect the conversational product roadmap and ensure you meet your customers where they are.
Bring Voicify Analytics Into Your Own Tools
The importance of analytics runs across all systems. Perhaps you have a basic dashboard where everything is aggregated. Or maybe you have a complex attribution model that needs Voicify data pumped in. In any case, access to your data is simple through our open API and can be exported or delivered in real time – depending on your business needs.
Ready for More!?!
Voicify | 33 Arch Street | Boston | MA | 888-910-6525
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Voicify Conversation Experience Platform™