65% of people who own an Amazon Echo or Google Home can’t imagine to going back to the days before they had a smart speakerGeoMarketing
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Amazon Echo Lands in Mexico
Amazon announced yesterday that Echo has arrived in Mexico just in time for holiday shoppers. Amazon Echo, Echo Dot, Echo Plus and Echo Spot are available on Amazon.com.mx for pre-order with a shipping date of November 14th. In addition, shoppers can purchase the new Amazon smart plug, the Sonos One and Bose 500 smart speakers and sound bars, and several Alexa-compatible earbuds. An Alexa-powered Harman Kardon smart speaker is included in the marketing photos and mentioned in the media materials, but it doesn’t appear to be available for purchase today. Amazon emphasized that Alexa has been customized for the Mexican market in the announcement:
“Alexa arrives in Mexico with an all-new experience built from the ground up for Mexican customers, including a brand-new voice, Spanish language support, local knowledge, hundreds of local skills, and more.”
A localized version of Alexa Skills Kit (ASK) was introduced on August 9th. Since that time, several Mexican media publishers and brands built Alexa skills which will be available for early adopters. Amazon says the new Alexa skills total in the “hundreds” including Televisa News Skills, Cinépolis, Uber, El Universal, Domino’s, Expansión, Aeromexico, Mediotiempo, Kiwilimón, Cartoon Network, Philips Hue, TP-Link, Las Estrellas, Milenio, and Marathon.
Echo Now Localized for 14 Countries
The Mexico launch brings the availability of Echo smart speakers with a localized Alexa version to 14 countries. Google has been busy of late bringing its total up to 18 countries. Google Home smart speakers arrived in Mexico in June.
|Country||Amazon Echo||Google Home||Apple HomePod|
|Australia||Feb 2018||2017||Feb 2018|
|France||Jun 2018||2017||Jun 2018|
|Ireland||Jan 2018||Jun 2018|
|Italy||Oct 2018||Apr 2018|
|Mexico||Nov 2018||Jun 2018|
|New Zealand||Feb 2018|
|Spain||Oct 2018||Jun 2018|
|United Kingdom||2016||2017||Feb 2018|
|United States||2014||2016||Feb 2018|
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